One day back in 2012, I woke up and decided to start a fish oil business. My friends and family raised their eyebrows and smiled. Omega 3 had been a life saver to me as a mother of three young children, and I was a complete convert. But I was tired of trying to hunt down a supplement that was strong enough to work, fresh enough to taste good, in a form I could absorb, and with clear proof of being 100% pure. I couldn’t find one, so I decided to make it myself.